Question 1

What does BraveOkays actually do?

Accepted Answer

We find the right people for your business, work out why they'd care, reach out on email and LinkedIn, call the ones who go warm, and put booked meetings on your calendar. You take the call and close it — that part stays with you.

Question 2

How are you different from every other outbound agency?

Accepted Answer

Most agencies win on volume. They export ten thousand contacts, blast them, burn through your sending domain and move on. The newer version of the same mistake is pointing an AI at that list and letting it write and send. We use AI the other way round — to read everything public about a few hundred accounts and work out which ones are worth contacting and why — then a person writes and answers. Fewer emails, better replies, and a domain that still works in six months.

Question 3

Who is this for?

Accepted Answer

B2B companies selling something with real deal size — where one closed customer justifies the retainer several times over. If your average contract is a few thousand a year or more and you sell to businesses, this fits. If you're selling low-ticket or to consumers, we're honestly the wrong choice.

Question 4

Do I need my own sales team?

Accepted Answer

You need someone who can take a sales call. That's it. We handle everything up to the meeting — you handle the meeting itself and everything after it.

Question 5

What happens in week one?

Accepted Answer

We open a shared Slack channel, run an ICP workshop with you, and start buying domains and warming mailboxes. Nothing gets sent in week one. Sending on a cold domain is the fastest way to end up in spam, so we don't.

Question 6

Who writes the copy?

Accepted Answer

We do. You review it before anything goes out, and you can change whatever you want. After the first couple of weeks we rewrite based on what's actually getting replies rather than what sounded good on paper.

Question 7

Will you email from my domain?

Accepted Answer

No. We buy separate domains that look related to yours and send from those. If anything ever goes wrong with deliverability, your main domain — the one your customers and invoices go through — is untouched.

Question 8

How much of my time does this take?

Accepted Answer

Roughly an hour in week one for the ICP workshop, then maybe fifteen minutes a week in Slack. We need one person on your side who can answer questions about the product and sign off on messaging.

Question 9

What do you need from me to start?

Accepted Answer

A conversation about who your best customers are, access to your calendar for booking, and someone we can ask product questions. If you have past outbound data or a CRM we can look at, that speeds things up a lot.

Question 10

Do you use AI?

Accepted Answer

Yes, and we'll tell you exactly where. A current-generation Claude Opus model reads every account across its website, job ads, LinkedIn posts, funding news and press coverage, scores it against your ICP checks with a source cited per check, and drafts the first version of the copy. Then a person takes over: auditing the scoring, rewriting the copy in your voice, approving the sequence, and answering every reply. Nobody on your prospect list ever talks to a bot, and nothing sends on model output alone. Close's 2026 panel with Clay, PandaDoc and ElevenLabs landed on the same two rules — use AI as an assistant rather than a source of truth, and never fully outsource customer contact.

Question 11

Which model, and does it cost me extra?

Accepted Answer

Claude Opus-class models for research, qualification and drafting, plus enrichment and verification tooling for contact data. It costs you nothing extra. Model usage, enrichment credits, data and the dialer are inside the retainer, and there's no per-account research fee. If we swap in a better model, the price doesn't move.

Question 12

Won't AI-written emails just get deleted?

Accepted Answer

Unedited ones, yes — executives spot LLM cadence instantly and delete on sight. That's why the model never writes the version that sends. It gives us research and a first draft; a person rewrites it to four sentences in your voice, and anything that still reads like a model gets binned. The AI is doing the reading, not the talking.

Question 13

Why do you send so much less than other agencies?

Accepted Answer

Because inbox providers have got very good at spotting bulk sending. Send ten thousand generic emails and your domain gets flagged, your reply rate collapses, and you spend months recovering. Send a few hundred researched ones and you stay in the inbox. Volume is the easy metric to sell and the fastest way to ruin the channel.

Question 14

How do you protect sender reputation?

Accepted Answer

Dedicated domains rather than yours, proper warmup before any real sends, SPF, DKIM and DMARC configured correctly, verified contacts so bounces stay low, and hard caps on daily volume per mailbox. We check bounce and spam rates every week and pull back the moment anything drifts.

Question 15

What if my domain has already been burned?

Accepted Answer

It's recoverable, but it takes time. We'd start you on fresh domains while the old one cools off, and we'd be upfront on the first call about how long that's likely to take.

Question 16

Is any of this going to get me in legal trouble?

Accepted Answer

We work within CAN-SPAM, GDPR and equivalent rules — accurate sender details, a real opt-out on every email, honouring do-not-contact requests immediately, and consent where recording applies. We won't do something that puts you at risk just to hit a number.

Question 17

How many meetings will I get?

Accepted Answer

For most clients the engagement settles into 30–40 booked meetings a month once it's running properly, which is usually month three. But that genuinely depends on your industry, your product and your price point — a $2k/year tool books very differently from a $200k enterprise platform. We'll give you a realistic number for your situation on the first call rather than a number designed to get you to sign.

Question 18

When do the first meetings land?

Accepted Answer

Usually weeks three to four. Week one is setup, week two is the first sends at low volume, and replies start converting into meetings from there. Anyone promising meetings in week one is either sending on a cold domain or lying about which.

Question 19

Are these qualified meetings or just anyone who said yes?

Accepted Answer

They're qualified against the criteria we agree with you in week one. If someone books who shouldn't have, tell us in Slack — it means the criteria need tightening and we'd rather fix that than pad a number.

Question 20

What if it doesn't work?

Accepted Answer

That's precisely why the first two months are the POC. You'll have real data by the end of month two — replies, meetings, who's engaging — and you can decide with evidence instead of a promise. And if the ICP work in month one doesn't land, you can walk away then.

Question 21

Do you guarantee results?

Accepted Answer

No, and be sceptical of anyone who does. What we do instead is make the first two months cheap enough that you're not risking much to find out, and stay month-to-month afterwards so you can leave the moment it stops being worth it.

Question 22

How does pricing work?

Accepted Answer

Two months at $1,950 a month to prove it out, then $3,950 a month after that. Billed monthly. No annual contract, no lock-in, no notice period.

Question 23

Why is the POC cheaper?

Accepted Answer

Because $1,950 is roughly what the engagement costs us to run — domains, mailboxes, data, enrichment, model usage, the dialer. We're not making money in the first two months. We'd rather you saw real results before you paid a real retainer.

Question 24

Is the POC a trial with less work?

Accepted Answer

No. Same team, same process, same channels, same volume ramp. The only difference is the invoice.

Question 25

Can I cancel?

Accepted Answer

Any time, and there's no notice period. If month one's ICP work doesn't convince you, you can stop there.

Question 26

Are there extra costs?

Accepted Answer

No. Domains, mailboxes, warmup, data, enrichment, AI model usage, the dialer and Lead Catcher are all in the retainer. There are no per-meeting fees, no per-account research fees, no setup charge and no performance kickers. If a cost we didn't expect comes up, we absorb it or we tell you before it happens.

Question 27

Do you do custom pricing or enterprise plans?

Accepted Answer

Two plans, that's it. If your requirements genuinely don't fit — several very different markets at once, or unusual compliance needs — tell us on the call and we'll say honestly whether we can do it.

Question 28

How do we communicate?

Accepted Answer

A shared Slack channel with the people actually running your campaigns. Not a ticket system, not a monthly QBR. If you have a question on a Tuesday afternoon you'll get an answer that day.

Question 29

What reporting do I get?

Accepted Answer

A weekly summary — prospects contacted, replies, meetings booked and deliverability health — sent whether the week was good or bad. Plus a brief before every meeting you take.

Question 30

Does this connect to my CRM?

Accepted Answer

Yes. We'll push contacts, activity and booked meetings into whatever you're using so your pipeline stays in one place.

Question 31

What happens if we stop working together?

Accepted Answer

You keep the domains, the mailboxes, the contact data, the copy and the call notes. We hand it all over. Nothing is held hostage to get you to stay.

Question 32

Which markets do you sell into?

Accepted Answer

Around twenty across North America, the UK and Ireland, Western and Southern Europe, the Nordics, DACH, the Middle East, APAC and ANZ. If your buyers are somewhere else, ask — we'll tell you straight whether we can reach them properly.

32 questions, answered properly.

The basics

How we work

Deliverability & reputation

Results & expectations

Pricing & the POC

Working together

Still not sure?