Three services. The same people behind all of them.
From prospecting to booked meetings on your calendar. Most clients buy the whole motion, but each piece stands on its own — and none of them is a different team, a different tool or a different standard of research.
Qualified Lead Generation
Every account read and scored before anyone is contacted
The list is the campaign. A Claude Opus-class model reads each account across its site, job ads, posts, funding and press, scores it against the criteria we agree with you in week one, and cites a source per check. Then a person cuts it. What you get is a short list of accounts with a dated, sourced reason to be on it — not a database export with your ICP filters vaguely applied.
~8%
Reply rate on researched sends
- ICP workshop before a single account is researched
- Every account scored against agreed criteria, with a citation per check
- Buying signals tracked across posts, job ads, news and funding
- A person cuts the list — the model never has the final say
- Contacts verified before send, so bounces stay low
- Lead Catcher feeds site visitors back into the queue, free
What it isn’t: Not a scraped list, not a bought database, and not 40,000 contacts with a merge tag.
Outbound GTM Pipeline
Email and LinkedIn run as one motion, on infrastructure we own
The whole go-to-market motion, run end to end: domains bought and warmed, copy written from the research and rewritten in your voice, email and LinkedIn timed against each other, every reply answered by a person, and the meeting booked into your calendar with a brief attached. You approve the messaging. We run everything underneath it.
Weeks 3–4
When the first meetings land
- Dedicated domains and mailboxes, bought, warmed and authenticated
- SPF, DKIM and DMARC configured, then watched every week
- Copy drafted from the research, rewritten and approved by a person
- Email and LinkedIn working the same prospect in sync
- Every reply read and answered by a human — no auto-responder, no persona
- A shared Slack channel and a weekly number, good weeks and bad ones
What it isn’t: Not a tool you log into, and not a volume blast on a domain you'll need next year.
Cold Calling
Calls to prospects who already engaged — by the person who wrote the email
Not a call centre, not an AI voice agent, and not a dial-everyone campaign. We call the prospects who have already shown interest and stalled — opened four times and never replied, went quiet after asking a question, or booked and no-showed. The person who researched the account and wrote the email is the person who picks up the phone, so the call starts where the thread left off.
20+
Markets we dial into
- Triggered by engagement, never by a purchased list
- Made by the people who wrote the emails and read the replies
- Used to unstick stalled threads and rebook no-shows
- Notes from every call land in your Slack channel the same day
- Consent and do-not-call rules honoured, recording where it applies
- Meetings booked straight into your calendar with a prep brief
What it isn’t: Not a bot, not an offshore dialer pool, and never a prospect who hasn't heard from us already.
Read how we’d run it before you buy it.
The whole go-to-market method is written down — the arithmetic, the qualifying criteria, the infrastructure rules and the mistakes that cost us domains. Take it and run it yourself if you’d rather.
We post something to your customers when they say yes.
A booked meeting isn't the end of the job — the customer it turns into is. So when someone we sourced signs, goes live or sends you a referral, we post them something small in your name. You tell us who deserves one; we handle the vendor, the shipping and the customs form. It costs you nothing and it's the cheapest renewal insurance there is.
Whoever delivers properly where your customer sits is who we use:
- North America
- Sendoso and Postal for anything physical, Harry & David for the classic basket, DoorDash or Uber Eats credit when their team just wants lunch.
- UK, Ireland & Europe
- Reachdesk and &Open ship properly across the EU, Bloom & Wild for flowers, Deliveroo credit where a courier isn't worth it.
- India, the Gulf & APAC
- Ferns N Petals and IGP in India, Talabat and HungerStation across the Gulf, Swiggy or Zomato vouchers when customs would take longer than the goodwill lasts.
- Anywhere else
- Tremendous and Runa reach 100+ countries in local currency, so a customer in São Paulo or Warsaw gets something they can actually spend.
The rules we keep to
- Only after someone becomes your customer — never to a prospect mid-deal.
- Modest values, under a normal corporate gift threshold, so nobody has to declare it.
- Never to public-sector or regulated buyers, and never where their gift policy says no.
- Your name on the note, your call on who gets one. We just do the posting.
Not sure which of the three you need?
Twenty minutes with the founder. Bring your ICP and your average deal size and we’ll tell you which piece is worth buying — including the answer where it’s none of them.
One team, whichever you buy